Nowadays, businesses incorporating the mobile app development process in their strategy have a decisive edge. Going to Flurry Analytics, mobile usage saw an upsurge of 6% year over year.
Businesses in the 21st century-long to know about the mobile app development process to have a distinctive edge! According to Flurry Analytics, mobile usage grew by 6% year over year. This indicates the curiosity of businesses to know the nitty-gritty of mobile app development.
Going by Gartner, the demand for business apps will increase by 5 times the overall capacity of the developers. It indicates huge potential for app developers, iOS or Android, to provide a digital presence to companies.
It’s pretty detailed to search best mobile app development company providing your business with innovative IT solutions. However, it becomes non-negotiable when you look at the facts mentioned below!
- Statista Research Dept. projects revenue generation of USD 935.2B by the end of 2023.
- According to Appannie.com, 2020 recorded a whopping USD 218B in mobile app downloads.
- Hootsuite.com suggests that 92% of time spent on mobile is on apps, with just 8% on a web browser.
These are some astounding facts that cement the significance of mobile app development process services. So, let’s take a gander at the steps, explained concisely, involved in mobile app development.
Step 1: Idea Evaluation
Before jumping on mobile app development without having a robust idea can prove to be disastrous! Therefore, the initial step will require brainstorming on the idea’s viability to be turned into reality. Having an ingenious idea with adequate resources has the potential to enter into the production phase.
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Talk To Everyone
Finding a solution to a particular problem can be resolved easily by talking to people! According to Pumble.com, there’s a rise in productivity by 5% if there’s effective communication.
Therefore, you must not shy away from brainstorming with people to come up with a brilliant idea.
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Should I Ask For NDA?
If you’re going to a company for making your ideas turn into reality, then slipping an NDA form can be a turn-off! You need to realize that an idea is only a small part of the success of the project.
Therefore, if you come up with an innovative idea, then do share it with the company. Briefing them without having to keep them under NDA’s clutch will lead to you getting seamless solutions.
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Market Research
Before you implement your idea, you must make sure that it’s original. The chances of achieving success when you have an original idea are high.
Even if your idea matches someone else’s, then you can make amendments to provide a better alternative. For example, Orkut was a social networking site that was quite prevalent. However, Facebook provided a much better alternative that led to it capturing the entire market.
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Clear End Goal
Your idea must have the potential of solving a targeted problem since the app uninstallation rate is quite high! Therefore, a definite strategy for a clear end goal is non-negotiable.
Keeping the end goal in mind, a workable idea must be drawn, bringing a noticeable change.
Step 2: Design The App
Going by the latest statistics, out of 100 apps downloaded a staggering 50 are deleted after the first use! This underlines why app designs are non-negotiable in the success of the development process.
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Follow iOS/Android Guidelines
Designing an interactive app that performs exceptionally well can be a tricky part! However, to get the issue resolved both iOS and Android provide certain guidelines.
iOS human interface guidelines brief the designer to frame a layout so that it fits the environment. Incorporating guidelines while designing ensures an app that runs smoothly.
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Obtain Mobile Pattern Ideas
While designing your app, you need to keep in mind the apt UI and UX, to make it a success. Therefore, this can be accomplished once you have a reference for other successful mobile apps.
To get an idea for impeccable designs, you can go to Pttrns as it curates awesome-designed apps.
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Effective User Flow Diagram
Having a clear user flow diagram (UFD) is non-negotiable for the mobile app development step-by-step process. A UFD enhances the User Experience (UX) as it illustrates how a user will interact with the app.
Drawing a UFD will demonstrate a journey that a user might take through your app for a specific task.
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Design Wireframes
An important aspect of designing the app is to create wireframes. Wireframes are low-fi representations of your app’s designs for giving insight to clients and developers.
It gives a layout of the app, including all it will entail in the form of buttons, fields, etc. You can also use Photoshop or Illustrator.
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Mockups
These are the high-fidelity representations of your designs. It’s like going to the future and taking a screenshot of your app.
To design mockups, you can use UX PIN to drag and drop elements on your iPhone’s screen.
Step 3: Monetizing your App
The most important thing is the revenue that the app is able to generate for you. You nurture an app by putting all your energies that have the potential to solve problems.
However, if you don’t have a prudent monetization strategy in place, then you’ll not be able to benefit. So, it becomes non-negotiable for you to charge an amount that is mutually beneficial for you and the user.
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Freemium Model
When it comes to implementing a monetization strategy, then this model is the most common one. The word in itself is self-explanatory as it comprises free and premium.
Using this model, you can make available some features to the users for free while charging others.
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In-App Purchases
According to techjury.net, users spent USD 380B worldwide in just 2020. This shows that this monetization strategy can be incorporated before you proceed with app development.
If you have an app that has options for the users to buy products, then it’s called in-app purchase.
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White Labeling Model
SMEs are in dire need of digital business transformation. Therefore ‘white labeling’ can become a prudent revenue generation source. The term ‘white labeling’, means to provide already built apps to businesses with little alterations as per needs.
Incorporating a white-label model is a win-win situation for both the developer and the business. Businesses will have to spend relatively less on such apps due to the already-built app framework.
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Partnership Model
This model involves a partnership with one large advertiser that benefits both the developer and the user. The advertiser pays the developer and offers the user something which has significance for them.
The best example of it is the Runkeeper app. On the completion of a 5K run, the user gets a discount offer from the advertiser.
Step 4: Mobile App Development
Let’s now discuss the most significant step, i.e. the app development itself. You can go with 3 ways to get your app developed. We’ll start from the expensive one to the most feasible one.
However, you must bear in mind that the development is the variation of the quality of the app. You’ll get to know about every aspect below.
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App Development Boutique
If you don’t have a financial crunch and are willing to invest, then visit an app development boutique! These are the physically present app development stores where you can interact with the teams.
You can meet with the CTO, developers, designers, project managers, etc., in person to discuss your project. This is the most expensive way. However, you’ll be closely involved in the development of your project.
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Outsourcing Services
People having limited financial resources, they can get their apps developed by outsourcing. There are countries like India, which have the best mobile app developers providing top-notch services at an economical cost.
However, before you proceed with the idea of collaborating, there are a few pointers to keep in mind. Thoroughly vet the company by speaking to their past clients and checking out their portfolios. Most legitimate companies will also have their bases outside, so trust but verify!
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Learning App Development
There can be a scenario where you might have a brilliant idea. However, you don’t have the financial resources. In that case, the best way to proceed is to learn the mobile app development process. There are video tutorials that you can go through and charge you a nominal fee for enrollment.
This is the least expensive approach for mobile app development. Even if you don’t want to be a developer, the skills acquired will give you better judgment.
Step 5: Marketing The App
Even the best apps can fail to produce the expected results if marketed poorly. Therefore, having an impeccable marketing strategy is inherent to the success of your app.
You need to follow the point listed below prior to the launch of your app to make it a phenomenal success!
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Do Competitor Research
Before marketing your app, you must do some research on how your competitors implement the strategy. This will give you an idea of how you can approach things in an alternative manner.
Conducting market research will also let you know about the resources they use to project their business successfully. It will help you in exploiting those resources to your advantage.
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App Store Optimization (ASO)
Since there are many apps resembling your name and niche, it becomes essential to go for ASO. Implementing ASO will help your app rank higher. It comprises various factors, including app name & title, description, rating, and reviews, etc.
A dedicated strategy for ASO will guarantee your app with visibility that’ll draw the attention of the audience. You also need to work on the app description which has just 252 characters. To make a successful pitch, power-packed content listing the USPs of the app must be posted.
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Keyword Targeting
The keywords have an immense gravity when it comes to increasing app visibility. Therefore, from choosing a name to framing the title and description, everything must be relevant vis-a-vis keywords.
You can use a ‘reverse dictionary’ that’ll give you a whole bunch of words for keyword ideas.
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Incorporate Blogs
Informative blogs have a lot of pull that can make your app a hit! Laying out valuable information with stats and infographics will lead to the audience taking action.
Therefore, having a dedicated blog section in your app or to market it won’t hurt.
Wrapping Up Mobile App Development Process!
Having a business that’s not present in the digital age is bound to doom. Digital transformation is the need of the hour and the mobile app development process spearheads it! It’s essential to know about the details if you want your business to do wonders in the 21st century.
Be it Android or iOS app development, both markets are perfect for introducing business to smartphone users. The presence of your app in the store can give the option to the users to order products directly from it. In this way, it expands your clientele.
There are numerous advantages of having a business presence in the form of an application developed. You don’t need to expand your presence by investing in physical infrastructure. An app has the capability to scale up your business by simply presenting what you’ve to offer to millions! It empowers your business to grow rapidly with an unbelievably high RoI.
So having a customized mobile app for your firm will be a prudent decision! It’ll bolster your business to expand at a rapid pace. With the introduction of an app in your business strategy, you’ll be packing a punch to decimate your competitors!
